Focusing on driving traffic from sources other than search engines
Social media optimization also drives viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.
With tens of millions of people using social media sites daily, it is crucial to be there. Media Samurai will create you a powerful position here for you to maximize. This means keeping you front and center with your audience to both connect and speak to them in real time and in doing driving more sales and business.
Social Media will drive business for nearly any website and offline business.
Social Media Works because peoples guards are down
Yes, this means that people are more easily influenced through social media than other online forms because the probability of the information they are reading being an ad or paid for is reduced in their minds.
Your competition is not yet fully there. Many industries have scores of competitors that have yet to fully leverage social media and in doing are losing revenue opportunities.
Studies show that up to 20% of consumers will frequent one or more social medial and review sites before making a buying decision. Ignoring the importance of being dominant in these spaces is a decision to retreat from that business.
As you likely know, Web 2.0 focuses on connecting and sharing information, resources such as blogs, podcasts, video blogs and social networking sites are now where your prospects and customers spend more of their discretionary time.
Now, that time is resulting in deals, decisions and choices about what brand they will select. If you are not at the social media table, you may be losing out.