Creating a successful YouTube marketing campaign seems hard to measure, it needs blood, sweat and tears. While ad agencies are scrambling to find the elusive formula to take an online video to be a surefire hit, few souls succeed. This weeks YouTube marketing champion uses a tried and tested formula: Cute Babies and a Bizarre Situation. The video has solidified its position which ranks 3rd overall on You Tube this week has garnered nearly 3 million total You Tube views as of the writing.
Meanwhile, ad age’s viral video chart [which uses visible measures web wide video tracking to rank online ads] Ranks the clip in 2nd place on the wider web this week, being eclipse to the top spot by the return of Air New Zealand’s “Body Paint” Ad. That ad uses a more provocative hook: Young cabin crew and pilots with their uniforms painted on.
While viewers are asking how did they get those figures, and rankings, visible measures explained their side through, visible measures methodology: The company tracks 150 video sites [including You Tube], and tracks multiple posting on the same clip. Their numbers count the Evian babies ad collecting up to 1,845,389 views so far this week compared to 3,978,561 views for the resurgent Air New Zealand Ad.